Marketing-Specific Web Design
Websites that look good in a browser don’t necessarily ‘look good’ to a search engine like Google. Search engines are constantly updating their search technology striving to provide the best search results for their users. Our websites are built with search engine performance in mind. Any online marketing strategy will incorporate the website design which directly effects how well it ranks in the search engines.
SEO (Search Engine Optimization)
Optimizing a website involves every part of the website. From using up to date technology in the website structure, to having original and sufficient amounts of content which contains the appropriate balance of keywords and phrases. You website’s internal linking structure and of course back links from other quality and relevant websites. Read more…
PPC (Pay Per Click) Advertising: Google Adwords , Bing Ads
Sometimes the only way you can get your brand in front of your target audience is to use PPC advertising. Google Adwords is the most popular by far since Google is the most used Search Engine on the planet. If you have a new website in a competitive online market there is no other way to get on the coveted first page of Google than by using Adwords.
This is an often overlooked but very important part of gaining the upper hand in search engine performance. People we speak with often don’t even know who there competitors are, or what marketing strategies they are using (if any). We can find your competition and analyze their online marketing tactics. This allows us to take advantage of their ‘weak’ spots and make sure that we are comparable to their strong ones. Ongoing Competitor performance monitoring keeps track of any changes in their marketing tactics allowing us to respond if appropriate.